Ayushman Bhavah Campaign Launched for Universal Health Coverage
2026-10-25Background: The Indian government has consistently focused on improving healthcare access and outcomes for its citizens. Schemes like Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) aim to provide financial protection and access to quality healthcare.
Current Context: On September 13, 2023, the Ministry of Health and Family Welfare launched the 'Ayushman Bhavah' campaign. This nationwide initiative aims to achieve saturation coverage of all government health schemes and services across all districts, blocks, and villages by ensuring that every citizen avails their entitled benefits. It integrates various components like 'Ayushman Apke Dwar 2.0' for AB-PMJAY card generation and 'Ayushman Sabha' for community engagement.
Impact: The campaign is expected to significantly enhance the reach and effectiveness of public health programs, ensuring that no eligible citizen is left behind. It will strengthen the healthcare delivery system and promote a healthier India by fostering community participation and awareness.
