Ministry of Health Launches 'Ayushman Bhavah' Campaign
2026-08-03Background: The Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) aims to provide health insurance coverage to vulnerable sections of the population. Current Context: On August 3, 2026, the Ministry of Health and Family Welfare launched the 'Ayushman Bhavah' campaign. This nationwide initiative aims to ensure saturation coverage of all eligible beneficiaries under AB-PMJAY by providing health services at their doorstep. Impact: The campaign seeks to create 'Ayushman Grams' and 'Ayushman Wards' by converging existing government schemes and ensuring every village and ward achieves full health coverage. It includes components like 'Ayushman Apke Dwar 2.0' for Ayushman Card generation and 'Ayushman Sabha' for community engagement.