National Current Affairs - 2026-09-14

Background: The Indian government has consistently focused on improving healthcare access and quality for its citizens. Schemes like Ayushman Bharat have been pivotal in this regard. Current Context: On September 14, 2026, the Ministry of Health and Family Welfare launched the 'Ayushman Bhav' campaign. This nationwide initiative aims to ensure that all services and entitlements under the Ayushman Bharat scheme are delivered to the last mile. The campaign focuses on saturation of Ayushman Cards, Ayushman Melas for service delivery, and promoting health awareness. Impact: The 'Ayushman Bhav' campaign is expected to significantly enhance healthcare accessibility, particularly in rural and underserved areas. It aims to achieve 100% saturation of AB-PMJAY (Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana) benefits and Ayushman Cards, thereby strengthening the public health infrastructure and ensuring equitable health outcomes for all citizens.