Ayushman Bhav Campaign Launched for Universal Healthcare Coverage
2026-09-01Background: The Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) aims to provide health insurance coverage to vulnerable families. The 'Ayushman Bhav' campaign is a nationwide initiative to ensure that all beneficiaries receive the full benefits of Ayushman Bharat schemes.
Current Context: Launched on September 1, 2026, by the Ministry of Health and Family Welfare, the 'Ayushman Bhav' campaign is a comprehensive approach to achieve saturation coverage of all Ayushman Bharat schemes. It aims to create Ayushman Gram Panchayats and Ayushman Wards, fostering community health and wellness.
Impact: This campaign is expected to significantly improve healthcare accessibility and outcomes across India, ensuring that no eligible citizen is left behind in accessing essential health services and benefits.