Ayushman Bhav Campaign Launched for Universal Health Coverage
2026-08-23Background: The Indian government has been committed to achieving universal health coverage through various initiatives. The Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) is a flagship scheme providing health insurance to vulnerable families.
Current Context: On August 23, 2026, the Ministry of Health and Family Welfare launched the 'Ayushman Bhav' campaign. This nationwide initiative aims to ensure saturation coverage of all AB-PMJAY beneficiaries and achieve the goal of universal health coverage by reaching every eligible individual.
Impact: The campaign will focus on creating 'Ayushman Villages' and 'Ayushman Wards' by promoting health and wellness activities at the grassroots level, thereby strengthening the healthcare ecosystem and ensuring equitable access to health services for all citizens.
