Ayushman Bhav Campaign Launched for Comprehensive Healthcare Coverage
2026-07-19Background: The Indian government has been consistently working towards achieving universal healthcare access through various initiatives under the Ayushman Bharat Mission.
Current Context: On July 17, 2026, the Ministry of Health and Family Welfare launched the 'Ayushman Bhav' campaign. This nationwide initiative aims to ensure that all eligible beneficiaries receive the full benefits of government health schemes. The campaign focuses on achieving saturation of Ayushman Bharat-PMJAY (AB-PMJAY) and Ayushman Bharat Health Account (ABHA) IDs across all districts.
Impact: The 'Ayushman Bhav' campaign is expected to significantly enhance healthcare accessibility and equity. By ensuring saturation of AB-PMJAY and ABHA IDs, it will empower citizens with health insurance coverage and digital health records, leading to improved health outcomes and a more robust public health system.