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Ayushman Bhav Campaign Launched for Universal Healthcare Coverage
2026-10-01Background: The Indian government has been consistently working towards achieving universal healthcare coverage for its citizens. Schemes like Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) are key pillars of this initiative.
Current Context: On September 13, 2026, the Ministry of Health and Family Welfare launched the 'Ayushman Bhav' campaign. This nationwide campaign aims to ensure that all eligible individuals receive healthcare benefits and services under various government health schemes. It focuses on achieving saturation of services in villages and towns, promoting health and wellness, and creating robust health ecosystems at the grassroots level.
Impact: The campaign is expected to significantly enhance healthcare accessibility and equity, particularly in rural and underserved areas. It aims to achieve 100% saturation of AB-PMJAY health packages, provide essential health services, and foster a culture of preventive healthcare, thereby improving the overall health outcomes of the population.
