Job Description
Overview
North East Dairy and Foods Limited (NEDFL) is seeking a dedicated professional to join their team as a Deputy Manager or Assistant Manager for the Marketing and Sales division, specifically focusing on the Frozen Segment. This role is pivotal for the expansion of the Purabi Dairy brand, requiring a strategic mindset to drive business growth in the competitive ice cream market. The selected candidate will be based in Jorhat or Dibrugarh, contributing to the company's mission of strengthening its market presence across the region.
Key Responsibilities
- Formulate and execute comprehensive business plans for the ice cream category to meet primary and secondary sales targets.
- Establish and maintain robust cold chain infrastructure to ensure product quality and distribution efficiency.
- Develop and implement effective marketing strategies, including promotional campaigns and product positioning, to enhance the Purabi brand.
- Manage relationships with key accounts, including HORECA and institutional channels, to maximize market share.
- Conduct thorough market research and competitor analysis to identify growth opportunities and resolve operational bottlenecks.
- Analyze sales data and prepare detailed reports to forecast demand and optimize product availability.
Why Apply
This position offers a competitive CTC package and the opportunity to lead business development initiatives for a growing dairy brand. Employees benefit from a performance-oriented environment where professional contributions are recognized through annual reviews and potential remuneration enhancements.
Important Dates
- Application Deadline: 23 November 2026
Quick Facts
- Vacancy: 1 Post
- Pay: ₹65,833 - ₹74,833 per month
- Location: Jorhat/Dibrugarh
- Category: Other Jobs
NEDFL Deputy Manager/Assistant Manager Recruitment 2026 Overview
End Date
23 Nov 2026
Salary
₹65,833 - ₹74,833 /month
Vacancies
1
Eligibility
Graduate, MBA/PGDM, Diploma
Vacancy Details
- Deputy Manager/Assistant Manager: 1 Post
How to Apply
- Visit the official website of North East Dairy and Foods Limited at purabi.coop.
- Locate the recruitment section to find the detailed notification for the Deputy Manager/Assistant Manager position.
- Read the official notification PDF thoroughly to ensure you meet all eligibility criteria and understand the job responsibilities.
- Prepare your resume and all necessary supporting documents, including educational certificates and proof of experience.
- Follow the instructions provided in the notification to submit your application, ensuring all required details are accurately filled.
- Complete the application process as directed by the organization before the deadline of 23 November 2026.
- Retain a copy of your submitted application and any confirmation receipts for future reference.
Application Fee
Not specified in the official notification.
Age Limit
28 - 38 Years as on 01-11-2026
Selection Process
The selection process for this role is based on a professional assessment of the candidate's qualifications, experience, and performance during the recruitment stages. Candidates are evaluated on their technical knowledge of the FMCG and dairy sectors, leadership capabilities, and strategic planning skills. Shortlisted applicants may undergo interviews or competency tests to assess their suitability for the specific requirements of the Frozen Segment business. Final selection is determined by the organization based on the candidate's ability to meet the defined Key Result Areas (KRA) and overall fit for the company's business objectives.
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Organization
North East Dairy and Foods Limited (NEDFL) is a prominent organization based in Guwahati, Assam, dedicated to the development and promotion of dairy products in the North East region. Established to strengthen the 'PURABI' brand, the company focuses on the production, marketing, and distribution of high-quality dairy and food items. Operating under a mandate to support local dairy farmers and provide consumers with nutritious products, NEDFL manages extensive supply chains and business operations across various districts, including Jorhat and Dibrugarh.
Frequently Asked Questions
North East Dairy and Foods Limited is currently recruiting for the position of Deputy Manager/Assistant Manager-Marketing & Sales (Frozen Segment). This role is essential for managing the ice cream business and strengthening the Purabi brand. Check the official notification for specific role details.
Candidates must hold a full-time post-graduate degree or diploma in Marketing or an equivalent qualification from a recognized institute. Alternatively, graduates with at least 4 years of experience in team management within the Frozen Segment are also eligible to apply for this position.
For the Deputy Manager position, 6 years of full-time experience in marketing and sales within the Frozen, Dairy, FMCG, FMCD, or Retail sector is required. For the Assistant Manager role, 4 years of similar experience is necessary. Prior experience in the ice cream business is preferred.
The age limit for applicants is between 28 and 38 years as of 1 November 2026. Please note that age relaxation may be granted for appropriate or outstanding candidates at the discretion of the organization. Review the official notification for further details on relaxation policies.
The CTC for this position ranges from ₹7.90 lakhs to ₹8.98 lakhs per annum, which includes Provident Fund and other contributions. The final remuneration is negotiable and will be commensurate with the candidate's qualifications and relevant experience. Performance-based enhancements are also applicable.
The primary job location for this recruitment is Jorhat or Dibrugarh. However, NEDFL reserves the right to post the selected candidate in any other location as per the business interests of the company. Be prepared for potential relocation if required by the organization.
Yes, proficiency in reading, writing, and speaking at least two of the following languages is mandatory: Assamese, Bengali, Hindi, or English. Ensure you meet this requirement before applying, as it is essential for effective communication in the field and with the sales team.
The last date to submit your application for the NEDFL Deputy Manager/Assistant Manager position is 23 November 2026. It is recommended to complete your application process well before this date to ensure your submission is received and processed on time.
